O.K.
So here’s the deal: San Francisco is a world-class city, and we deserve a world-class nickname.
Something to turn the conversation away from the doom loop.
We need a catchy moniker. And now is the perfect time.
Rome is The Eternal City.
Paris is The City of Light.
Even Los Angeles is City of Angels.
Chicago is The Windy City or City of Big Shoulders.
We’ve also got The Big Apple, Motor City, Sin City, Tinsel Town, Brew Town, The Twin Cities. City of Brotherly Love (a couple centuries old), The Biggest Little City in the World. All immediately recognizable. And I knew Seattle is the Emerald City but did not know Miami was Magic City.
The ghost of Herb Caen remains adamant that Frisco remains off the table.
But San Francisco is what? The City of 42 Hills or The City That Knows How (but I think we passed the expiration date on that a while back).
The ghost of Herb Caen remains adamant that Frisco remains off the table as does Frissy, which was advocated by the late great comedian Kevin Meany. San Fran doesn’t stir up as much negative feedback, but you’ve already gutted out first two syllables. Might as well throw the “cisco” in at the end. What the hell.
There are only two rules: one, it’s got to be organic and two, it’s got to be memorable.
The Mother of Woke fits but is semi-pejorative and a nickname should celebrate. Although it is kind of funny.
We could develop our own nickname and just keep using it until others pick it up. That’s what the Tourism Commission is for. And how Baltimore became Charm City.
So what do you got, people?
I’m leaning toward … San Francisco—Peerless. Tolerance City. Anything Goes Town. XX/Experience Excellence. Expect Extraordinary.
Don’t leave me hanging here.
Anybody? Anything?